Editor's note: This article was revised on 30 January, 2019. In the US and Canada, Drunk Elephant is sold exclusively at Sephora and has become one of the fastest-growing skincare lines in the retailer’s history, according to Priya Venkatesh, senior vice president of merchandising, skincare and hair at Sephora. “We are thrilled to announce the acquisition of Drunk Elephant, one of the fastest growing prestige skin care brands in history,” said Masahiko Uotani, Shiseido’s President and CEO. The Drunk Elephant deal will add to Shiseido’s “prestige” skincare portfolio, which has been a key source of growth for the company in recent years as consumers show a … Now I think of Drunk Elephant as an ingredient-elimination philosophy for a total skin reset. Drunk Elephant, one of the fastest growing skin-care companies in history, will be acquired by Shiseido for $845 million. Unfortunately the brand's official website only ships within the U.S., which doesn't help out us skincare-fanatics Down Under. $90.00 - $134.00. "My mom was a stay-at-home mom and had four children, and I … Drunk Elephant—which sold to Shiseido in 2019 for $845 million—was originally founded by Tiffany Masterson. That's when it becomes attractive.” Drunk Elephant is many things, but a bargain isn't one of them. Free shipping on many items | Browse your favorite brands | affordable prices. Years before the term became an industry buzzword, Masterson advocated for more ingredient transparency in beauty. All formulations are free of what she labelled the “suspicious six”: essential oils, drying alcohols, silicones, chemical sunscreens and fragrances, dyes and sodium lauryl sulfates. This acquisition helps strengthen Shiseido’s leadership in the market of prestige skincare. In April, the firm opened a Global Innovation Center in Japan, a nearly half-billion-dollar investment spanning over 600,000 square feet. Drunk Elephant Not Sold in Stores in Mainland China – Drunk Elephant has confirmed that none of their products are sold in a physical retail store in mainland China. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. 3. Site Map Sukari Babyfacial 25% AHA + 2% BHA Mask. Drunk Elephant Sold to Shiseido for $845 Million – WWD Leading players in the beauty industry like Shiseido, Lauder, Unilever and Coty are scrambling to align with buzzier indie labels to attract younger customers, a group that heritage brands have found difficult to engage with in recent years. L’Oréal. Drunk Elephant’s approach to ‘clean’ beauty was an important consideration for us at Shiseido. The deal is … Big beauty retailers have been eyeing Drunk Elephant since 2016 , when its revenue was an estimated $25 million. In the US and Canada, Drunk Elephant is sold in Sephora; in China, it's sold via Tmall " does this acquisition by Shiseido change the business model at all? Some of the other lines that round out Shiseido’s higher-priced offerings (in addition to its namesake brand) are Laura Mercier, acquired in 2016; Nars, arguably the most “cool;” and Clé de Peau Beauté, a luxury line that sells $128 foundation and $65 lipstick. Drunk Elephant's approach doesn't differentiate between different skin types. Drunk Elephant, which doesn’t operate stores but is sold in Sephora, launched on Monday its first U.S. pop-up shop, House of Drunk in Manhattan’s tony Soho neighborhood. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Yes, folks, it happened: After months of speculation, Drunk Elephant has been acquired by Shiseido for a whopping $845 million. Sure, Houston is known for being the nation's energy capital. Drunk Elephant founder Tiffany Masterson says the sale to Shiseido will enable the skincare brand to launch new categories, possibly in new markets – … From that research, she developed a unique philosophy and collection of products. To revisit this article, visit My Profile, then View saved stories. Drunk Elephant has a unique philosophy in that it doesn’t believe in skin types, rather skin concerns. Drunk Elephant, which doesn’t operate stores but is sold in Sephora, launched on Monday its first U.S. pop-up shop, House of Drunk in Manhattan’s tony Soho neighborhood. As far as skincare goes, we seem to have two options: the entirely natural, but-does-it-actually-do-anything category, and the chemicals-that-may-one-day-kill-me route. As confirmed both by Masterson's Instagram post and reporting from WWD, she will remain the company's chief creative officer while assuming the role of president, as well. Drunk Elephant was officially introduced in 2014 on the premise that “a product is only as good as its worst ingredient”, creating a new category of skincare products that were obviously and clinically invented by Tiffany Masterson. Drunk Elephant is the creation of Tiffany Masterson, a Texas stay-at-home mom who got her start selling an imported soap to make extra money during the recession.Initially, she thought its ingredients had transformed her skin, but soon realized it was what WASN'T in it that was making a difference! In January, Masterson told BoF that she was exploring a sale, which industry experts predicted could fetch up to $1 billion. Drunk Elephant quadrupled its sales between 2016 and 2018, according to Chief Executive Tim Warner, who said in an interview last year that the label was on track to do "well in excess of $100 million" in net sales for the year. We are feeling excited and positive and a little overwhelmed (in a great way)! $48.00. Quick Look. The Rest. “The beauty industry in general is trying very hard to shift a lot of their product development to better meet the changing needs of the consumer,” said Laura Gurski, senior managing director and global lead for Accenture’s Consumer Goods & Services practice. The corporation, although it established a global M&A unit last year, has focused on acquiring tech start-ups like MatchCo, which has customisable foundation capabilities now being applied to in-house brands such as bareMinerals. 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